Congratulations, you’ve launched your new business, now your desire is to build a community, right?
A community that has a dedicated tribe, that falls in love with your product and service, who “gets” the importance of the value of your new venture.
Much of what you are told is that you need social media marketing.
But what you are not told is that this type of marketing is only about the connection ‘point’-gaining another follower, notching another fan, the attempt to claim another customer.
Your number of followers is not a measure of your influence. Nor is it a measure of your success.
So, it’s not a good idea to buy fans or fall into the trap believing that the numbers who like your page or follow you is an indication of business growth.
Changing how you spend just a small portion of each day can dramatically change how others perceive your level of interest in them.
Instead of spending each day refining your digital media talking about yourself, your product line, your service, spend a little time relating to your friends, colleagues, clients and those who choose to opt in and like your page. If at all possible, pick up the phone or plan to meet rather than use text.
If anytime I am commenting on a post, I do my very best to work on the relationship right there and then. Take that comment conversation to a PM to a phone call- each and every time. If I can I follow that up with a coffee meeting I do that.
It’s how I have met so many complete strangers on Facebook and built relationships. And I also honour what I say I am going to do when we meet.
Any social media marketing campaign needs to develop a meaningful relationship, which will then build your tribe. So, it’s a good idea to provide value quickly on what matters to them. What problems you can solve.
So how do you know what matters to them? What are their problems?
Answer: Ask questions in your posts to find out.
You may notice my opening line in this post was a question.
And after providing some insights, or value you will notice I will finish with a question.
Tell me, what other ways could you find out what matters to your target market customer?